The International Surface Event and Hardwood Forest Foundation Announce “Truth About Trees” Program

Dec 03, 2013 - Dallas, TX


The International Surface Event and the Hardwood Forest Foundation announce a new education program designed to teach school-age children about the benefits of properly harvesting resources, such as trees, in order to obtain everyday items like paper. Truth About Trees is the result of a partnership with National Wood Flooring Association (NWFA) and National Hardwood Lumber Association (NHLA). The Truth About Trees program will take place at 10:30 AM, January 29 on The Event Main Stage at The International Surface Event 2014.


“To be asked to present Truth About Trees at a show as large as The International Surface Event is truly an opportunity that the Foundation is excited about. There is no better way to show folks the importance of the Foundation’s work than to bring in children and allow adults to witness their wheels turn,” said Crystal Oldham, Foundation Executive Director.


“I guarantee if you walk into any classroom in North America and ask the students how many of them think that it is ‘bad’ to cut down a tree, most every child will raise their hand, as will most teachers. The Foundation works hard to change this image of the forest products industry through education and partnerships with organizations such as NWFA and NHLA which allows us to do it on a much grander scale,” Oldham added.


Children will be shuttled to the convention center where they will learn the benefits of properly harvesting as a means to obtain all of the necessary items we use in our everyday lives. In addition, they will be treated to lunch and have the opportunity to chat with some of the most successful professionals in the hardwood lumber industry.


“Upon attending a similar event at the recent NHLA Annual Convention & Exhibit Showcase in Ft. Worth, TX, I knew NWFA needed to host the Foundation and its educational program, Truth About Trees at The International Surface Event. It’s amazing what this program can teach young people in a short period of time through keeping them engaged with scientific resources and everyday common sense learning,” said Michael Martin, President and CEO of NWFA.


“We are very excited to be involved with the Truth About Trees program this year,” said Amie Gilmore, Associate Show Director of SURFACES | StonExpo/Marmomacc Americas | TileExpo. “At The International Surface Event, we believe in the education of younger generations, especially when the education highlights something as important as environmental issues. Programs like Truth About Trees are important for shaping the viewpoints of our future industry leaders and we are proud to partner with organizations like NWFA and NHLA in order to make this learning experience fun and educational for children.”    


For more information on the shows and sessions taking place during The International Surface Event, visit:

·         The SURFACES website at

·         The StonExpo website at

·         The TileExpo website at


About the Sponsor of SURFACES

The official sponsor of SURFACES is the World Floor Covering Association (WFCA), the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America.


The WFCA is a recognized leader in marketing research, industry certification programs, and operates the premier consumer flooring website,, providing unbiased information about every type of floor covering and connecting customers to members’ retail stores. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit


About the Sponsors of StonExpo/Marmomacc Americas

StonExpo/Marmomacc Americas’ Official Sponsors are the Marble Institute of America (MIA) and Natural Stone Council. The mission of the MIA is to promote the use of natural stone and be the world's most authoritative natural stone information resource. Membership in the association is worldwide and includes over 2,000 natural stone producers, exporters/importers, distributors/wholesalers, fabricators, finishers, installers, and industry suppliers—all committed to the highest standards of workmanship and ethics.

The Natural Stone Council, home of the Genuine Stone® brand, is the leader in the stone industry that represents the major associations who are committed to promotion and education of the industry and general public of the value and benefits of natural stone. Member associations include: Allied Stone Industries, Building Stone Institute, Elberton Granite Association, Indiana Limestone Institute, Marble Institute of America, National Building Granite Quarries Association, National Slate Association, Natural Stone Alliance.

Since 1919, the Building Stone Institute has worked on behalf of the quarries, fabricators, machinery and tools suppliers and others who comprise our diverse natural stone industry membership. BSI provides programs and services that empower and enable our member companies to offer the highest level of quality products and services, and to educate the architectural and design communities on the benefits and uses of natural stone. BSI is a proud continuing education provider with the American Institute of Architects and the American Society of Landscape Architects. Learn more


StonExpo/Marmomacc Americas 2014 official endorsers are Veronafiere, ASI, International Woodworking Fair, Stone Fabricator’s Alliance, and Vitoria Stone Fair/Marmomacc Latin America 2014


About Veronafiere

Veronafiere (Verona Trade Fair Company) is Italy's most important direct organizer of trade shows and among the top organizers in Europe. Founded in 1898, Veronafiere now focuses on economic sectors of primary importance to the Italian economy, including stone (Marmomacc), construction (Samoter), and wine (Vinitaly). Veronafiere conducts or hosts 37 trade shows a year in Verona and 11 abroad.  Annual turnover in 2007 was more than $110M.


Marmomacc is the global leader in natural and engineered stone materials and related technologies and design. Samoter is one of Europe's major exhibitions of construction equipment and earth-moving machinery. Vinitaly is the largest wine trade show in the world.  All three are owned and organized by Veronafiere.


About National Hardwood Lumber Association (NHLA)

Founded in 1989, the Foundation, a 501c3 organization, has been involved in a variety of educational programs and activities throughout the United States and Canada. Since its creation, NHLA has supported its efforts and hosted its office in the NHLA headquarters, located in Memphis.


About National Wood Flooring Association (NWFA)

The National Wood Flooring Association (NWFA) is a not-for-profit trade association representing all segments of the hardwood flooring industry, including manufacturers, distributors, retailers, installers, inspectors, and consultants.



About Hanley Wood

Hanley Wood, LLCis the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit