What’s New “In Store” from Engineered Floors in 2019

Dec 10, 2018 - Dalton, Ga


For 2019, Engineered Floors has created the ultimate “destination showroom” for its Dream Weaver dealers that is well equipped with smart new displays for soft and hard surface selling success. The new merchandising line-up includes three sharp, spacesaving and easy-to-place Pedestal Displays showcasing the popular dealer brands: Dream Weaver for residential replacement, Dwellings for new homes, and Pentz for Main Street Commercial installations. “We’ve created a uniform branded presentation for our dealers,” said Mike Sanderson, VP of Marketing for Engineered Floors. “The total effect is a showing of quality, stylish flooring solutions no matter what you’re looking for.” Each pedestal display has 20 slots for 18” x 24” sample handle cards and storage in the base. The total footprint for each is just over a modest 9 sq. ft. In addition to the new pedestal displays, Engineered Floors updates its Colorwall display into the PureBac Destination Colorwall Display for 2019. With feelers, deck boards and lots of storage, this display spotlights the best of the Dream Weaver brand and its proprietary PureColor fiber system. Styles in this display feature all the advantages of Engineered Floors’ new PureBac secondary backing system and all the advantages of PureColor that solves common problems such as side match, roll ends, ease of installation, staining and fading. This display measures 52” W x 80” H x 31” D and is sure to be an attractive merchandising focal point for any carpet area. This year, Engineered Floors introduces its Engineered Floors Hard Surfaces Retail Display. This destination showcase represents continued commitment to the category and a significant step up from the brand’s current stacker displays. “This new display creates the optimal shopping experience for the customer while educating them on waterproof, rigid core and the role it can play in their home,” observed Sanderson. Holding 40 slots for 24” x 24” swatch cards (included) it is compatible in design with all the new carpet displays, for a uniform Engineered Floors “look” on the showroom floor. The display measures 68” W x 72” H x 22” D. All of the new Engineered Floors merchandising systems will be on display at TISE, booth 1709. Learn more by contacting your Engineered Floors representative.

Brought to you by

Dream Weaver Carpet Ind., Inc.

Founded in 2009 by Robert E. Shaw, Engineered Floors, LLC is a privately held carpet manufacturer based in Dalton, Georgia that employs approximately 4,000 people. The company serves multiple markets including the residential market through retailers under the Dream Weaver® brand, Engineered Floors Hard Surfaces™ for hard surface products, and Pentz Commercial Flooring Solutions® for the Main Street Commercial market. Serving the Specified Commercial Market, the company operates the J+J Flooring Group® and EF Contract® divisions. Engineered Floors also produces PureColor®, the next generation of solution dyed polyester and nylon fiber carpets; as well as other innovations. The company operates four manufacturing facilities in North Georgia, including the largest, most modern carpet mill in the world. Engineered Floors was established with one mission: make the best carpet in the world.

Visit booth 203 for Promotional Goods.

To learn more visit, https://www.engineeredfloors.com.

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